Melbourne, Australia — If sex sells, now's a good time to flog it to investors while they mourn the poor performance of most of their investments.

That's the thinking of Australia's largest brothel, the Daily Planet, which unveiled plans Monday to list its property arm in a bid to build the world's largest floated sex empire.

If the plan succeeds, the Melbourne-based Daily Planet says it would be the world's first listed bordello.

"Because the old saying that sex sells is so true, because the adult industry is so massively popular and profitable, we believe the opportunities are unlimited," said Andrew Harris, one of the Daily Planet's three directors.

Prostitution is legal in some parts of Australia, but with certain curbs on it.

Amid the doom of plunging equity markets, the directors were confident that stock in the gaudy property would arouse enthusiastic interest.

"It's a novelty raising that may just perk the market up," Mr. Harris told reporters.

For investors wondering how to value a bordello, Mr. Harris said they should consider it a stake in a very busy five-star hotel with revenue coming purely from room fees of $120 (Australian) an hour from each guest.

The Daily Planet has 18 themed rooms with names like Venus and Xanadu. Its Roman Room is decorated with marble columns and a giant spa. There is also a bar/lounge area with pool tables.

Some of the 18 rooms have beds, showers and heavily chlorinated spas large enough for several guests at a time.

"So when people are looking at the share offer, they should be looking at buying shares in a very successful, very long-established, five-star hotel which has a very high room turnover," Mr. Harris said



Oh those crazy Aussies! *lol*

I was thinking ... that spa brings a whole new meaning to buying SHARE's .... :-D

Yeah no kidding. you own a certain % of every whore.

I can just see the investors now.... "No the top half is yours and the bottom half is mine!!!"......

They aren't actually going to place the company on the stock market, they are just selling part interest in the company at $1000 aussie dollars a share. Good idea really, they do a fair bit of business and there is less risk of loosing your hard earned dollars if the market crashes.

I wonder if they will let you sample the wares before you decide to buy into the business.

he he he i would not mind being an investor and claiming my dividends :D

But you bertter make sure you have a good stock of things... ;-)

It would be worth investing in this for the ability to say, when asked 'how's business?'
"Its in the pink."

a word of warning , stocks can go up and down.

as can personal devices. :)

well you would need to be aware of the ins and outs of the business before you full invested :D

The problem is, that it can be a real hot topic.

So they did it then and made a whole stack of cash in the process :D

Ananova: Australian brothel trades on stock exchange

Shares in a brothel have almost doubled in value after it began trading on the Australian Stock Exchange.

The Daily Planet, the country's first publicly listed brothel, received some promotional help from former Hollywood madam Heidi Fleiss.

"How can you go wrong with sex?" said Fleiss, while visiting Melbourne for the launch.

Shares at The Daily Planet were offered at A$0.50 cents each, and opened 40% higher at A$0.70. By late trading, shares were up 90% to A$0.95.

Chief Executive Andrew Harris said the Melbourne-based brothel, which opened in 1975, raised A$3.5 in its initial public offering - with one of the 600 new shareholders forking out A$1 million.

Mr Harris said the company plans to franchise the business in other Australian cities, and build a mega brothel in Sydney.

read more about it here http://www.ananova.com/news/story/sm_775888.html?menu=news.weirdworld.sexlife

Have any of you ever visited a brothel? Real question. I don't mean have you paid for sex, I just mean have you been inside a " massage parlour " .